It is dark outside, most likely about 3 am. All the bars have just recently closed and as I stumble out of one of them I realize how hungry I am. I knew I should have ate something before closing time, if I only would have paid attention to my stomach’s gurgling instead of that bachelorette party beside me. Now I am stuck but suddenly I see the light. Yes, you guessed it the neon lights of some restaurant off in the distance that says “OPEN”. Neon lights for businesses are essential to staying alive during the night time. As the story above demonstrates, how are people suppose to realize if restaurants are open or closed in the dark of night? Neon signs are an asset for businesses to have as they are read very clearly in the dark as opposed to those simple signs. I am a college student and the story described above is something that has happened to me probably one too many times. My advice to businesses would be to get neon lights if you want night time business.