Advertising is a competitive business and those involved are constantly looking for ways to get ahead. Catch-phrases and slogans associated with different places or items help to attract customers. When using neon lights and signs for advertising, a company has a fun way to stay in the customer’s mind. People relate things that they want to the creativity of advertising. Using neon signs instead of the many other ridiculous advertising techniques can save a company a great sum of money. As well, for companies, such as brand names, that are very well know, selling their logo in the form of neon signs can also increase profits. It is common for home bar owners to hang various neon signs of alcohol brands in their bar. These companies can produce and sell neon signs of their company’s name or slogan not only brings in great profit but also creates a new way of advertising.